Introducing Merrion Campaigns: Send Smarter, Not More
Our new campaign builder lets you reach the right customers at the right time across SMS, email, and WhatsApp — all from one place.
Merrion Team
Mar 6, 2026
A New Way to Run Campaigns
Today we're launching Merrion Campaigns — a unified campaign builder that lets you create, schedule, and send targeted outreach across SMS, email, and WhatsApp from a single dashboard.
No more juggling Mailchimp for email, a separate SMS tool, and manual WhatsApp messages. Everything lives in one place, connected to your CRM data.
What Makes It Different
Smart Segmentation
Campaigns pull directly from your Merrion CRM, so you can target customers based on:
- Service history — customers who had their last service 6+ months ago
- Lead status — prospects who requested a quote but haven't booked
- Location — specific neighborhoods or service areas
- Spending — high-value vs. first-time customers
Multi-Channel in One Flow
Build a single campaign that reaches customers on their preferred channel. Start with an email, follow up with an SMS to non-openers, and send a WhatsApp reminder to those who clicked but didn't book.
AI-Powered Content
Don't know what to write? Merrion's AI drafts campaign copy tailored to your business, your audience, and your goal — whether that's filling a slow week, promoting a seasonal offer, or re-engaging past customers.
Getting Started
Campaigns is available today for all Merrion Pro and Enterprise customers. Here's how to send your first campaign:
- Go to Campaigns in your Merrion dashboard
- Choose your audience segment
- Pick your channels (email, SMS, WhatsApp, or all three)
- Write your message or let AI generate it
- Schedule or send immediately
Early Results
During our beta period, service businesses using Merrion Campaigns saw:
- 3.2x higher engagement compared to email-only campaigns
- 22% average booking rate from re-engagement campaigns
- 45 minutes saved per week on manual outreach
Ready to run smarter campaigns? Explore Merrion Campaigns.